Nestled in the Maboneng Precinct and in the heart of Johannesburg’s urban lifestyle scene is the addition of the Cosmopolitan heritage building (1899) where Tenfold (beauty and nail salon) is located in its garden courtyard.
The Maboneng Precinct is home to many trendy, innovative and ‘on the rise’ South African business owners with their respective high-end fashion labels, restaurants and services. Tenfold and owner Georgia is no exception and cosmopolitan Johannesburg is lucky to have them.
“Maboneng is a place alive with with vibrant culture, entrepreneurial spirit and a strong sense of community. I am honored to form part of a place where people from all spheres of life interact, overcoming artificial social barriers. It’s a thrilling time to be in the centre of the Johannesburg inner city renaissance”.
Tenfold is different to other nail and beauty salons as it was conceptualised as a necessity and response to inadequate beauty industries, one-size-fits-all services and a lack of individuality. It aims at providing an exclusive space, inclusive services, extensive polish pallet and an organic orientation towards product selection and nail care (i.e no acetone or artificial nails).
“Tenfold has a strong connection to creating the safest salon environment, for our clients and our employee family. We are committed to being the best at giving as natural of a manicure, in the safest environment, as possible. We choose our nail polish, tabletop products, sanitation equipment, ventilation system and even our selection of tea so that it is a feel good experience from start to finish. Our implements are single use. Nitrile gloves are worn by employees during times of service when skin can be broken, for cuticle care, or when handling harzadous chemicals. We are holding ourselves to higher standards”.
Georgia’s industry is a reflection after her own image: luxe, chic and real. Georgia strongly believes that “self sells, being yourself, honest and authentic”.
“We are laying the foundation for a beauty movement that celebrates real women, in real life. This is a new way of thinking about beauty because we believe the next generation of beauty is socially responsible, toxin free, more natural and chic”.
I could not help but notice how Georgia’s sense of individually, fashion sense and interior style is consistently organic and unique. Tenfold’s interior is inspired by Georgia’s travels, minimal aesthetic and natural elements which create a neutral, harmonious and noise free environment.
“Tenfold is minimally designed for people to unwind in an environment without noise and clutter. I believe a clean look leads to a clear mind and that translates into our brand, service and the design of the salon. Our selective nature is not only in the services offered but in the salon design”.
I highly recommend visiting the oasis of cosmopolitan Johannesburg, popping into Tenfold’s exclusive space and experiencing their inclusive services such as their iconic nail designs styled and individualized according to one’s personality, event or desired style statement. Take a snap of your Instagram worthy nails and hashtag #tenfold_jhb!